In his 1983 book, “The Marketing Imagination,” Harvard’s Theodore Levitt described marketing as the process of getting and keeping customers. As marketers, we take our cues from the needs of our customers-the buyers of our products or services. Therefore we need to create and implement strategies that make people want to do business with us.
Our marketing and advertising services include the development of a strategy that identifies your marketing goals, explains how the strategy will be achieved and integrates the promotion of your product or service. Each element of a marketing strategy becomes part of a process that is both cause and effect for the other elements. Measuring the effectiveness of these components can be critical to your overall marketing success.
Our services generally include:
* Strategic marketing consulting and planning
* Organizational identity development
* Branding and logo development
* Advertising and multimedia production
* Graphic design
* Public relations
* Web site content scripting and development
* Internet marketing
* YouTube video clip production and site development
* Political marketing resource development
* Product packaging design
* Focus group marketing research
* Full-service advertising placement agency
 In 2010, after an intense competitive process involving creative proposals from some of California’s best ad agencies, Moonshadow was awarded a contract by San Joaquin County Public Health Services to produce a multimedia campaign to reduce the spread of influenza. It involved qualitative research, strategic marketing planning, development of an ad-buy strategy, script writing, graphic design, and the production of display ads, animations, web, radio and television public service announcements. The campaign was anchored by an algorithm depicting the effects of the flu and the various activities that reduce its spread. Our public service announcements were tested in focus group sessions and refined based on the feedback we received from participants. In sum, we created a campaign that made people want to “do business with us.”
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