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Jury Focus Group Research is used to evaluate your legal settlement video prior to final publication.
It illuminates the strengths and weaknesses of your settlement documentary before presenting it in mediation. Your consultant will also receive feedback that can be an invaluable resource to learning about the compelling points and organizational qualities of your video presentation. Videotaping these proceedings will help all parties understand what resonates with the audience in the settlement video and what needs work. This is a group process that evaluates the manner by which you've stated liability and estimated damages. In sum, it raises the group IQ and should add value to the case.
