Our slogan is "Better Productions Through Research" and the reason for that is all our productions begin with qualitative research.
Qualitative Research normally involves focus groups or project teams to explore the heart of issues like: "What do your customers truly want?" It provides a method for discovering underlying perceptions and attitudes of the people who are important to your organization. And unlike quantitative research which is predictive, qualitative research is descriptive.
Qualitative research is used to gain insight into people's attitudes, behavior, value systems, concerns, motivations, aspirations, culture or lifestyles. It’s used to inform business decisions, policy formation, communication and research. While focus groups, in-depth interviews, and content analysis are among the many formal approaches that are used, qualitative research also involves the analysis of any unstructured material, including customer feedback forms, reports or evaluating media clips to refine the content or message delivery.
(http://www.qsrinternational.com)
In a 2010 public service campaign that we developed for San Joaquin County Public Health Services, qualitative research was used to gain understanding of community perceptions concerning the H1N1 Flu epidemic and the vaccine that was being provided to combat it.The resulting information became an essential element of the scripts used in the public service announcements (psa’s) that we produced to inform the public on how to prevent the spread of the flu. Qualitative research was then used to evaluate and refine the message in each psa. Its application at various phases of media development was strategically critical to developing a highly effective campaign that systematically answered the needs of a community.
We manage all phases of your research project including consulting, design, recruiting, moderation and reporting. Whether the research is part of a video production or marketing consulting you can rely on the quality of the information that's developed to help you gain valuable insight.
